1. Who We Are
This privacy policy describes how SelvaMayil Fashions (“we”, “us”, “our”, “SelvaMayil”) collects, uses, stores, and protects your personal data when you visit our website www.selvamayil.store and when you place an order or interact with us through WhatsApp, email, phone, or social media.
Registered address:
SelvaMayil Fashions,
#54B, Selvam Illam, Thiru-Vi-Ka Street, Aranvoyal, Tiruvallur - 602025, Tamil Nadu, India
Contact details:
Email: selvmayil.care@gmail.com
Phone/WhatsApp: +91 93426 70717
Grievance Officer / Data Protection Officer: Devi. S
We are the Data Fiduciary under India’s Digital Personal Data Protection (DPDP) Act, 2023.
2. What Personal Data We Collect
We collect only the data that is necessary to process your order, support you as a customer, and comply with Indian law.
2.1 Data you provide directly
When you browse, create an account, or place an order, we may collect:
Identity and contact data
Name, email address, mobile number, delivery address, billing address, pincode.
Account data
Login email/mobile, password (stored securely), saved addresses, wishlist, preferences.
Order and payment data
Order history, items purchased, quantity, price, discounts, coupon codes, payment method, transaction ID, invoice details.
We do not store your full card number or CVV. Card and UPI payments are processed by our payment gateway partners.
Customer support data
Messages you send through WhatsApp, email, contact forms, phone calls, or chat, including order numbers, screenshots, photos of products, and complaint details.
Marketing and communication data
Your choices about receiving promotional emails, SMS, or WhatsApp messages, and your interaction with those messages (for example, whether you opened or clicked).
Reviews and user-generated content
Product reviews, ratings, photos, videos, and testimonials you choose to share.
2.2 Data collected automatically
When you use the Website, certain technical data is collected automatically:
Device and usage data
IP address, device type, operating system, browser type, pages visited, time spent, click patterns, referring website or app, and search terms used on the site.
Order and analytics data
Products viewed, products added to cart, cart abandonment, checkout steps completed, and purchase events.
Cookies and similar technologies
We use cookies and similar technologies to remember your session, keep you logged in, understand how you use the site, and show relevant content. You can manage cookie settings through your browser.
3. Why We Collect Your Data (Purpose of Processing)
Under the DPDP Act, we must tell you the specific purpose for each type of data we collect.
| Personal data | Primary purpose(s) |
|---|---|
| Name, email, mobile, address, pincode | Order fulfilment, delivery, invoicing, customer support, returns/exchanges, fraud prevention. |
| Account login and password | Account creation, secure login, order history, wishlist, saved addresses, faster checkout. |
| Payment and transaction data | Processing payments, refunds, chargebacks, reconciliation with payment gateways and banks, fraud prevention. |
| Order history and preferences | Processing repeat orders, recommendations, customer support, and (only if you consent) personalised marketing. |
| Device, usage, and analytics data | Understanding how customers use the Website, improving navigation, fixing errors, measuring performance, and preventing fraud. |
| Cookies | Session management, keeping you logged in, remembering cart and preferences, analytics, and (only with consent) marketing. |
| Reviews, photos, videos | Displaying genuine customer feedback, building trust, and (only with your consent) using in marketing. |
| Marketing contact details | Sending promotional emails/SMS/WhatsApp only if you have given separate, explicit consent. |
We do not use your data for purposes that are unrelated to these without your additional consent.
4. Legal Basis and Consent
We process your personal data:
To fulfil our contract with you (for example, to deliver your order and provide support).
To comply with legal obligations under Indian law (for example, tax, invoicing, consumer-protection, and data-protection laws).
For our legitimate business interests, such as improving the Website, preventing fraud, and understanding customer behaviour, where this does not override your rights.
Based on your explicit consent, especially for:
Marketing emails, SMS, and WhatsApp messages.
Non-essential cookies used for advertising or advanced tracking.
Using your photos, videos, or testimonials in marketing.
You can withdraw your consent at any time, for example by:
Clicking “unsubscribe” in our emails.
Replying “STOP” to promotional SMS/WhatsApp.
Contacting us at [privacy@selvamayil.store] to withdraw consent for marketing or certain cookies.
Withdrawing consent may limit some features but will not affect orders already placed.
5. How We Use Your Data
We use your personal data to:
Process and deliver your orders.
Communicate with you about your orders, delivery, returns, exchanges, and refunds.
Provide customer support through WhatsApp, email, phone, and chat.
Prevent and detect fraud, abuse, and payment failures.
Improve the Website, navigation, product range, and customer experience.
Send you order-related updates (order confirmation, shipping updates, delivery confirmation).
Send promotional communications only if you have opted in.
Request reviews and feedback after delivery.
Comply with legal, tax, and regulatory requirements.
6. Who We Share Your Data With
We do not sell your personal data. We share your data only with trusted service providers who help us run the business, and only for specific purposes.
6.1 Service providers
Payment gateways (for example, Razorpay and their banking partners) to process payments, refunds, and chargebacks.
Shipping and logistics partners to deliver your order, share tracking information, and manage returns/exchanges.
Email, SMS, and WhatsApp service providers to send order updates and (only if you consent) promotional messages.
Website hosting and analytics providers to operate the Website, monitor performance, and understand usage.
Customer-support tools to manage tickets, chats, and support conversations.
Professional advisors such as auditors, lawyers, and tax advisors where required by law.
These providers are contractually required to protect your data and use it only for the purposes we specify.
6.2 Legal and regulatory disclosures
We may disclose your data if required by law, court order, government authority, or to protect our rights, safety, or the safety of others.
6.3 Business transfers
In the event of a merger, acquisition, or sale of business, your data may be transferred to the new owner, subject to similar privacy protections.
7. International Data Transfers
Your data is primarily stored and processed in India. If we transfer your personal data outside India, we will do so in compliance with applicable laws and with appropriate safeguards.
8. How Long We Keep Your Data
We retain your personal data only for as long as necessary for the stated purposes or as required by law.fisherphillips+2
Typical retention periods:
Order and invoice data: [e.g., 7–8 years] for tax and legal compliance.
Account data: As long as your account is active, plus [e.g., 2–3 years] after last activity, unless you request deletion.
Marketing data: Until you unsubscribe or withdraw consent, plus a short period to process the withdrawal.
Analytics and log data: [e.g., 12–24 months], unless required longer for security or legal reasons.
Reviews and user-generated content: Until you request removal or until the content is no longer relevant, subject to legal obligations.
When data is no longer needed, we securely delete or anonymise it.
9. Your Rights Under the DPDP Act
As a data principal under the DPDP Act, you have the following rights:mcdermottlaw+4
Right to access: Request a summary of the personal data we hold about you and the purposes for which it is being processed.
Right to correction: Request correction of inaccurate or incomplete data.
Right to erasure: Request deletion of your data where it is no longer necessary for the stated purpose or where consent is withdrawn, subject to legal obligations.
Right to grievance redressal: Lodge a complaint or grievance regarding our data practices.
Right to nominate: Nominate another person to exercise your rights in the event of your death or incapacity.
To exercise these rights, contact our Grievance Officer / Data Protection Officer at:
Email: selvmayil.care@gmail.com
Phone/WhatsApp: +91 93426 70717
Address: #54B, Selvam Illam, Thiru-Vi-Ka Street, Aranvoyal, Tiruvallur - 602025, Tamil Nadu, India
We will respond within [e.g., 15–30 days] and guide you through the process.
10. Security of Your Data
We implement reasonable security measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. These include:
Secure servers and encrypted connections (HTTPS/SSL).
Access controls for employees and service providers.
Secure payment processing through PCI-DSS compliant payment gateways.
Regular monitoring and updates to our systems.
No online system is completely risk-free. If we become aware of a data breach that is likely to cause harm, we will take steps to contain it and notify affected users and authorities as required by law.
11. Children’s Data
Our Website is intended for general audiences and is not directed at children. We do not knowingly collect personal data from children. If we learn that we have inadvertently collected personal data from a child, we will take steps to delete it. Please contact us if you believe a child has provided us with personal data.
12. Third-Party Links
Our Website may contain links to third-party websites, such as social media pages or partner sites. This privacy policy applies only to our Website. We are not responsible for the privacy practices of other websites. Please review their privacy policies before sharing your data.
13. Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. The updated policy will be posted on this page with a new “Last updated” date.
We encourage you to review this policy periodically. If we make significant changes that affect your rights, we will provide additional notice through the Website, email, or other appropriate channels.
14. How to Contact Us
If you have any questions, concerns, or requests about this privacy policy or our data practices, please contact us:
SelvaMayil Fashions
Registered address:
#54B, Selvam Illam, Thiru-Vi-Ka Street, Aranvoyal, Tiruvallur - 602025, Tamil Nadu, India
Contact details:
Email: selvmayil.care@gmail.com
Phone/WhatsApp: +91 93426 70717
Grievance Officer / Data Protection Officer: Devi. S
You may also file a complaint with the Data Protection Board of India if you believe your rights under the DPDP Act have been violated.
15. Google Sign-In and Google User Data
When you choose to sign in with Google, the SelvaMayil application requests access to specific Google User Data:
* **Your Name:** Used to personalize your user profile and address you correctly.
* **Your Email Address:** Used as your unique account identifier, to securely log you into your account, and to send you critical order confirmations or shipping updates.
* **Profile Picture:** Used solely to display your avatar within your account dashboard.
### How We Use, Store, and Disclose Your Data:
* **No Sharing or Sale:** We do not sell, rent, or trade your Google user data to third parties. We do not use Google user data for advertising, credit scoring, or unrelated marketing profiling.
* **Strict Sharing Limits:** We only share this data with essential technical service providers (such as our secure cloud hosting infrastructure) necessary to operate account authentication and maintain system security. These providers are contractually bound to safeguard your data.
* **Data Retention:** We retain your Google account information only for as long as your SelvaMayil account remains active, or as required by law for tax and legal compliance.
* **Data Deletion & Revocation:** You can stop Google Sign-In access at any time by removing permissions via your Google Account security settings, or by requesting account deletion by emailing us at selvmayil.care@gmail.com. We will delete all associated Google data within 15 days of your request.
16. Short Summary for Customers
In simple terms:
We collect only the data needed to take your order, deliver it, support you, and comply with Indian law.
We do not sell your data.
We share data only with trusted partners who help us run the business.
You can choose whether to receive marketing messages.
You can ask us for a copy of your data, corrections, or deletion, subject to legal obligations.
We use secure systems and follow Indian data-protection laws.